In one of histories truly humorous stories, I recently read in Kurt Eichenwald's Conspiracy of Fools (a real page-turner) that when Ken Lay hired a firm of high-priced naming consultants to find a name for his new company, they originally proposed the name "Enteron." Now, anyone with a dictionary or half a brain knows that enteron is the word for the alimentary canal, i.e., the gastrointestinal tract that converts food and expels it as waste out the anus. Given that Lay's company's business was a natural gas pipeline perhaps the name was more appropriate than they at first thought.
After some raised eyebrows and further thought, they decided on Enron, a company that eventually produced a different form of smellier gas.
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